Land-Lording 101
The following was something written by a Darwin Crawford, a real estate investor from Scottsdale, Arizona. Darwin has done buy & holds, short-term furnished rentals, commercial properties, flips, wholesales, and short sales. He has 10+ years in the construction business and builds his rentals to “tenant-proof”.
This was a post he made on the Bigger Pockets forum, which is an excellent resource I recommend utilizing to learn more and connect with other investors. It was such great (and humorous) insight from a guy that manages his own properties, I asked him for permission to post it here for you to learn from. Thankfully he was very excited about letting meshare this.
So without further ado… Darwin Crawford everybody:
INTRODUCTION
I feel the following needs to be written to kind of get a lot of things on the table. First off, a couple of disclosures:
1) I am NOT a millionaire in real estate. I’m just a hard-working dude with a small-to-midsize-ish (and growing) portfolio. I have a lot of experience around the business, and wanted to share.
2) Some of the things you might read here are A) not PC, B) might offend you and C) might cause you to take a 2nd look at what you are doing. I also have a bit of a potty-mouth. You’ve been warned.
3) I work full-time at a real estate investment firm. I am NOT a licensed realtor and I don’t really care to be one. Spending a lot of time dealing with unreasonable people is not for me. I have very limited tolerance for “sweating the small shit”.
4) Your activities here as well as your activities in real estate investing are completely voluntary. That includes reading this post… 😉
Now that we have that out of the way; I can tell you that I actually really, really enjoy the land-lording business, but it took me some time to get there. It’s been up/down/sideways and whatever else you can think of. At this point, while I have not reached Zen, I’m getting there. Why am I writing this? Easy – I’ve received help from many people, and I’m giving back. It’s been a god-awful couple months for me. Full of heartache and loss, and I need some positive vibrations in my life.
THE BASICS:
First off, land-lording if done incorrectly… or cheaply… or any one of 354,622 ways that it can be done wrong… is going to be a gigantic pain in your ass. It will also be a pain in the ass to your family, your spouse, your dog/cat/weasel/horse, your co-workers, and your wallet. As well as possibly contributing to my early onset case of male pattern baldness. Lesson learned.
However, with some thought, some know-how, some support from people that have walked the path, and the use of more than 15% of your brain, it’s a lovely way to make a living. In a nutshell, you are deciding to get in business for yourself and attempting to better your life. Mazel-Tov! That being said, where people tend to run into trouble (myself included) is when their business plan wouldn’t hold up to a wet slap from a tired 5-year-old.
Your rentals are a PRODUCT that you introduce to a MARKET and you need to SELL them. This sounds simple, but it’s not. We all bring some kind of unique skill to this business, and YOU have to decide what YOURS is. I was fortunate enough to learn a LOT about construction, and then TAUGHT myself a lot about finance, and I still screw it up sometimes. Such is life.
The bricks, sticks, wires, pipes and machines WILL BREAK. If you take the approach of buying the cheapest, imported garbage and slapping it together and think it will last, then you WILL spend a lot of nights/weekends fixing that same garbage. Your tenants WILL tear stuff up.
They WILL try every last stupid trick in the book to get one over on you, pay late, get something for nothing. Plan on it, or you will lose sleep.
If you want to own something that will pay you for 20-30 years, act like it. The professionals in this business know maintenance about as well as Warren Buffet makes money, or Jenna Jameson does what she does…. Listen, you’re going to have problems as a landlord. Just decide what kind of problems you want to have, and take it from there!
In other words, your mindset on this starting out will greatly affect how it goes for you. If you think you can buy a jalopy car and get into trucking… well… give it a try and let me know how it goes.
SALES
This is easy. Think about it; all of humanity wants a nice place to live. This was the reason we first got into caves from trees, made fire, wore skins of animals, and fought wars. How is this practical? Use what knowledge you have to provide a better product at a price that is competitive, in a market where demand out-strips supply. Make sense? If you live in a small town like where I grew up, and every rental is a beige, roach-infested glory hole, then make yours nicer! Duh. If you live in a city like where I do now, make your rental look better than the 35,000 other basic boxes run by DGAF staff, and guess what? You will have basically zero vacancy and TONS of qualified applicants! Say Whaaaaaat?
An ancillary benefit of this is that when you have a nicer product than the competition, your customers (tenants… catching on yet?) will COMPETE for your product and once they have it will WANT to stay, and take care of it. It also makes increasing the rent stupidly easy. Hell, I’ve been offered rent increases by tenants!
MAINTENANCE
Dude, shit breaks. Deal with it. The general rule of thumb is this – if it might break, it is going to break. The logical second step to this is that when shit breaks, it’s going to annoy you. Especially if you aren’t planning on it. Here in the desert, AC units only break at 8pm on Friday when I’m out to eat with the wonderful woman I am lucky to share my life with, and its 110 degrees. While I don’t have personal experience, I’d guess the same goes for heaters in cold places when its 30 below.
Now, call me crazy, but I would rather spend a little more money, in a predictable and responsible manner, than have stupid maintenance calls. On the rare occasion when I find myself in one of those blue or orange hell-scapes known as “Big Box Stores” and I see some newbie trying to fix a drain with cheap imported goods made with child labor, my soul dies a little inside. Get to know your professional suppliers with higher-quality, preferably DOMESTICALLY MADE goods. Yes, you are going to spend a little more, but you are going to have less shit break. Doing it right and doing it well will save you in the long run. Planned expenses are like anything else; better the devil you know than the devil you don’t.
MONEY
You will need it. Either spend it upfront in repairs/upgrades (good ones, not crap), or be prepared to bleed it out on maintenance. And, this one is important, if your property maintenance schedule/budget (you don’t have one? you’re an idiot!!) would put a 7-year old full of skittles to sleep, then you’re doing it right. Remember, shit breaks.
PROPERTY MANAGEMENT
Ok, in case you haven’t gotten the memo, it is 2017, and we landed MEN on the MOON before I was born. If you are still waiting for checks in the mail, well, good luck. I’ve traveled a LOT of this country, and parts of many others. If a dude in rural Guatemala has a smart phone, then you have no excuse for not running your business with technology. Leverage it to your advantage. Collect rent online or not at all. Use some kind of background/credit service. Require auto-pay, and hey, guess what? If you truly have a nice spot to live, and people want to live there (remember the sales thing?), no one will give a rat’s hindquarter about doing any of those things. You can just go relax! How cool is that?
Another nice benefit is that if your tenants feel like they are getting a good deal, and you haven’t made the mistake of renting to a pile of muppets, they are far less likely (but not immune to) pulling moves. When they do pull a move (not IF, WHEN), there is 1 rule for it – no mercy. Well, another rule is that judges tend to like people who are really organized… so 2 rules.
TENANTS
Tenants are your customers. Keep them happy. People tend to want to do business with people they like. Be firm but fair, and don’t be a patsy or they will flat run your ass over. They WILL try every last stupid trick in the book to get one over on you, pay late, or get something for nothing. Plan on it, or you will lose sleep. Implement what I call a “Zero Bullshit Tolerance” and tell people that upfront in the nicest way possible. If you get a bad vibe, run like hell. Never forget that YOU are in charge.
Allow dogs and cats if you want, but charge lots of money for them. Nothing gets someone’s attention like smacking them in the wallet. Responsible pet owners will gladly pay more money for a nice place to live. Credit Scores aren’t everything, but higher FICO’s mean they have more to lose. Get better at negotiation. Work out more, I got a lot less flak from everyone once I hit 190lbs of piss and vinegar. Let’s me be nicer too!
CONCLUSION
Anyway, I’ll shut up for now, as the espresso is wearing off, and life beckons. Comments, good and bad are welcome, but please don’t ask me silly micro-managed questions. Keeping the 30,000 foot view of this game is critical, and a skill that needs to be cultivated.
Happy Land-lording!
Darwin’s email if you’d like to contact him: darwin.crawford@gmail.com
Related Posts:
Property Management
Protect Your Ass…ets
Building Your Investment Team
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GREAT article but so common-sense, too. GOOD advice for anyone in the rental business or thinking about it. Love his no-nonsense, street-smart approach!
This is great! Owning rentals is a business, but many people don’t treat it as such. There is no way you’re going to scale if you don’t have a solid grasp of these concepts.